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Leading content and SEO for a keyword tool with 1.6M users.

Organic search performance data for Keywords Everywhere
Tool users1.6M
Organic traffic68K / mo
Referring domains11K

A well-known tool that lives and dies by search.

Keywords Everywhere is a keyword research tool used by more than 1.6 million people. For a product in the SEO space, content and organic visibility are the top of the funnel.

The brief was to lead the content that keeps the site ranking and pulling in new users month after month.

The goal: Keep a large, competitive SEO tool growing through search, and make sure it shows up where people now ask questions: inside AI tools.

The work

  • Lead the content programme: educational articles and resources built to rank.
  • Keep the site aligned to search intent across a crowded tool category.
  • Build visibility inside AI tools like ChatGPT, where more people now search.

What changed

  • 68K / moorganic visits, and still climbing
  • 11Kreferring domains pointing at the site
  • 1.6Mpeople using the tool the content supports

The data

Source: Ahrefs
Ahrefs chart for keywordseverywhere.com
Organic traffic and referring domains for keywordseverywhere.com.