SEO for websites with thousands, or millions, of pages
On a big site you cannot optimise page by page. We work at the level of templates, crawl budget and site architecture, so every fix lands on thousands of URLs at once.
- Marketplaces and classifieds
- Large ecommerce catalogues
- Directories and listings sites
- Publishers and content libraries
- Programmatic and data-driven pages
What we prioritise.
We identify the issues with the greatest commercial impact, then define how each fix will be measured.
Where it usually goes wrong.
Google is not indexing your pages
Large parts of the site are discovered but never indexed, or crawled once and forgotten.
Crawl budget is wasted
Bots spend their time on filters, parameters and duplicates instead of the pages that earn money.
Templates hold everything back
One weak template repeats the same problem across tens of thousands of pages.
Thin and duplicate pages drag quality down
Near-empty or near-identical pages make the whole site look weaker to Google.
What we do.
Each action is prioritised by commercial value and tracked in the live dashboard.
Measured in: indexed pages, crawl efficiency, organic sessions per template.
- Log file and crawl analysisSee exactly where Googlebot spends its time, and where it never goes.
- Indexation controlCanonicals, noindex rules, parameter handling and XML sitemaps that match your priorities.
- Template-level optimisationTitles, headings, copy blocks and schema generated from your data, fixed once for every page.
- Programmatic pagesNew landing pages built from your own data for thousands of long-tail searches, without thin content.
- Internal linking at scaleHubs, breadcrumbs and related links that pass authority to deep pages.
- Faceted navigationDeciding which filter combinations deserve to rank and which should stay out of the index.
- Content pruningMerging, improving or removing weak pages so the rest of the site performs better.
- Migration supportRedirect maps and launch checks so a replatform or redesign does not wipe out traffic.